YAZ & Co began with its founder, Alyazi Al Mansoori, in 2024, from a simple observation: diamonds were too often saved for special occasions rather than worn and enjoyed as part of everyday life.

Alyazi believed fine jewellery was made to be lived in, not kept for a handful of moments a year. As she explored lab-grown diamonds, she saw a way to offer exceptional quality with the freedom to choose: carat size, design, and how a piece fits into everyday life, without compromising on beauty, brilliance or craftsmanship.

Over the next two years, she built YAZ & Co through research, diamond sourcing, supplier selection and design development, with one clear vision: a modern fine jewellery house where quality comes first, and every woman has the freedom to choose it for herself.

In 2026, YAZ & Co officially launched with its first private boutique in Abu Dhabi, rooted in the Gulf and created for women who choose diamonds for themselves as much as for life's milestones. It is a modern diamond house for the way women live today.